01
Empowered Talent
AI amplifies human talent. We invest in digitally fluent teams that translate technology into high-impact solutions—creativity isn't replaced; it's enhanced.
We are where
brands connect with culture.
// About Us
The BNN
Code
A digital marketing, innovation, and technology agency founded in 2007 in Mexico City. We integrate strategy, creativity, AI, gaming, creators, data, production, and technology — writing a new chapter in marketing where human creativity and AI work hand in hand.
Part of the OCESA / Live Nation ecosystem — the scale and reach of a leading global entertainment group, a unique capability in Mexico for brands that want to connect with live culture.
We give our all for every client. That is why many of our relationships span decades, not just campaigns.
AI does not replace thinking; it enhances it. It does not substitute for people; it empowers them. It is not an end, but a means.
// 5 principles
02
Value for brands
AI acts as a strategic catalyst: greater efficiency without added cost. Results aligned with each client's business objectives, delivering a higher return on investment.
03
Ethics and responsibility
Transparency, data protection, and human oversight in every decision. No false content, no manipulation, and no shortcuts that infringe upon rights.
04
Authentic creativity
Relevance, not volume. Every piece undergoes a human, strategic, and original review. We seek content with purpose and real value—no more generic output.
05
Strategic partner
AI as an ally that understands the market, enhances brand positioning, and streamlines execution without sacrificing quality. A driver of change, not an isolated tool.
Services
Our Solutions
We design systems that let different areas collaborate, align, and scale their work through our following services.
01
Operating Muscle
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Social & Research
Turns listening, observation, and context into actionable insight.
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Data & Innovation
Transforms data and technology into decisions and experimentation.
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Planning & Strategy
Translates business, culture, and brand into strategic direction.
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Creativity & Production
Turns direction into ideas and tangible outputs.
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Leading & Integration
Orchestrates teams and partners as a unified system.
02
Acceleration
-
Doble C
Narrative and talent management.
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Gamers Unite
A phygital gaming service: active participation, communities that co-create, and the repetition of cultural codes.
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Human Media
Buying, strategy, and optimization of online and offline media.
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Creators Network
Creative and strategic team.
03
Impulse
And we are part of:
- OCESA
- Seitrack
- Live Events
- Ticketmaster
The Cultural Operating System
The Cultural
Operating System
A system for reading change. Defining with clarity. And evolving any brand. It's not speed. It's not trends. It's not prediction. It's being ready.
01
We read
We place the brand in its current context and evaluate its level of cultural participation based on real signals from the environment.
02
We define
We define the cultural territories in which a brand can legitimately participate and the right move to gain relevance.
03
We evolve
We turn ideas into assets, conversation, and sustained growth.
Partners
We are partners
We are a strategic partner; we build long-term relationships with our clients by developing comprehensive communication systems.
14 Years
10 Years
8 Years
8 Years
8 Years
6 Years
Vision · Data
We are AI augmented humans
Technology alone does not represent change; we are the ones who adopt it.
1,247
Signals analyzed
32
Tribes identified
0.97
Average confidence
Cases
And we walk the talk
Doble TikTok Award 2024
Purina
We won 1st and 2nd place at the 2024 TikTok Awards. We have established ourselves as a strategic partner in Purina's digital communications, collaborating with teams across more than 20 markets in Latin America, including Mexico, Brazil, and Argentina.
IAB Mixx 2025
OXXO
'Say it with OXXO'—a campaign that culminated in a real wedding at one of our flagship stores, winning bronze at the 2025 IAB Mixx Awards.
Brand culture
KitKat
We are everywhere. Not only was the global concept reinforced, but an authentic connection was also established with car culture and the product ritual, generating 100% organic impact and relevance among new audiences.
Industries
We are everywhere
About BNN
We are ready
We understand the present to master tomorrow — an agency with 17 years, 214 enhancers, and 127 projects that have moved culture and business in the same direction.
FB Cannes
- Gold Recetas Nestlé — 2015
- Gold Recetas Nestlé — 2016
IAB Mixx
- Bronze ¡Que siga Latiendo!
- Bronze Dilo con OXXO
ASPID
- Gold ¡Que siga Latiendo!
- Gold ¡Ponte en mi Piel!
- Gold Cada día Cuenta
- Gold MedForum
- Gold Nutrición para Expertos
- Silver ¡Rompe el Ciclo! — HCPs
- Gold Aspirina Sound Off
- Silver Acceso Salud — Cuida lo que amas
- Gold Todo es mejor sin Flemas
Caracol de Plata
- Gold Cancela las Excusas
TikTok
- Gold Dog Chow Mistery Box