FAQ
Frequently asked
What prospects ask us most about how we work, what we deliver and how we measure results.
About BNN
What sets BNN apart from other digital agencies?
BNN brings strategy, creativity, technology, data and innovation together in a single multidisciplinary team. Rather than just running campaigns, we focus on solving business challenges through integrated solutions that connect with audiences and deliver measurable results.
Which brands and industries have you worked with?
We work with brands across a range of industries, including consumer goods, entertainment, healthcare, retail, technology and services. On every project we apply relevant category learnings and build strategies tailored to each business's specific goals and challenges.
Services and scope
What services does BNN offer?
We design systems that let different teams collaborate, align and scale their work through our services: Social & Research (turns listening, observation and context into actionable understanding), Data & Innovation (turns data and technology into decisions and experimentation), Planning & Strategy (translates business, culture and brand into strategic direction), Creativity & Production (turns direction into ideas and real outputs), Leading & Integration (orchestrates teams and partners as a single system), Doble C (narrative and talent management), Gamers Unite (phygital gaming service), Human Media (online and offline media buying, strategy and optimization) and Creators Network (creative and strategic team). We are also part of OCESA, Seitrack, Live Events and Ticketmaster.
Can you take on the entire digital strategy or just part of it?
Yes. We can support you from strategic definition all the way to full execution, or plug into specific stages such as creative, content, media, technology, analytics or production, depending on each client's needs.
Do you also buy and optimize digital media (Meta, Google, TikTok, programmatic)?
Yes. We manage digital media campaigns across multiple platforms, building targeting strategies, continuous optimization, results analysis and data-driven performance improvement.
What do your social media management services include?
Our services can include content strategy, editorial planning, creative asset production, community management, conversation monitoring, event coverage, social listening, paid media and results analysis.
Do you build websites, microsites or custom digital platforms?
Yes. We design and build websites, landing pages, microsites, digital experiences and custom platforms, applying user experience, performance, measurement and scalability criteria throughout.
How do you manage content and creative production?
We manage the entire production process, from concept and planning to execution and final delivery of assets. We coordinate creative teams, audiovisual production, design, content and quality control to ensure consistency and meet objectives.
Process and collaboration
How involved does a brand need to be during the project?
We aim for close, efficient collaboration. We typically need your participation in strategic sessions, key approvals and progress reviews, while our team handles day-to-day operations and execution.
Do you work with agile methodologies or a defined process?
Yes. We work with structured processes and agile methodologies that let us maintain visibility, prioritize tasks, optimize delivery times and adapt quickly to new project needs.
How long does it take to launch a campaign from kickoff?
It depends on the scope and complexity of the project. Some campaigns can go live in a few days, while more robust initiatives involving strategy, production and development may require several weeks of preparation.
What minimum budget do you recommend to get results?
There's no one-size-fits-all investment. The right recommendation depends on your goals, market, competition and the scope required. During planning we propose an investment aligned with the expected results.
Can you integrate with a brand's in-house marketing team?
Yes. We frequently work hand in hand with in-house marketing, communications, technology, sales and leadership teams, complementing their capabilities and aligning with existing processes.
Results and measurement
What concrete results have you achieved for other clients?
We've helped our clients grow reach, engagement, lead generation, conversions, sales and brand positioning. We share success stories and relevant results during the sales process, always honoring the confidentiality agreements in place.
How do you measure the success of a digital campaign?
We define indicators at the start of the project, aligned with your business objectives. We assess performance through metrics such as reach, engagement, traffic, lead generation, conversions, sales, return on investment and other indicators specific to each initiative.
Which KPIs do you recommend?
KPIs depend on your objectives. For awareness, we typically use reach, impressions and recall; for consideration, traffic and engagement; and for performance, leads, conversions, cost per acquisition, return on investment and value generated.
What kind of reports do you deliver and how often?
We tailor reporting to each client's needs. We can deliver dashboards, executive reports and performance analysis on a weekly, biweekly or monthly basis, including findings, recommendations and next steps.
What happens if the results don't meet the stated objectives?
We run a detailed performance analysis to identify opportunities for improvement and adjust the strategy. Our approach is to optimize continuously, make data-driven decisions and work collaboratively to maximize results.
Data, AI and insights
How do you use artificial intelligence and data in your strategies?
We use artificial intelligence and data analysis to spot opportunities, optimize processes, generate insights, refine targeting, personalize experiences and strengthen evidence-based decision-making. We built EVA, the multi-agent super intelligence behind BNN: it turns experience into living intelligence and, while a campaign is still being built, it's already detecting risks and opportunities before they surface.
Can you help with audience research and consumer insights?
Yes. We carry out audience analysis, digital research, social listening, behavioral analysis and insight generation that help us understand consumers better and design more effective strategies.
Have you run regional campaigns or campaigns across several Latin American countries?
Yes. We have experience on projects with regional scope, adapting messaging, content and strategies to different markets, cultural contexts and business objectives.